How to start a business from scratch

Do you want to start but don't know where to start? Here you will find some tips to learn how to start a business from scratch . Like all things a little complex of life, it seems complicated, but if you reduce it in a series of small decisions and you are armed with perseverance, you will see how each step can be overcome without too much difficulty.

1- What customer need do I want to cover?

Call it a business idea or new business concept, the purpose is the same and you have to be very clear from the beginning. A business, a company, has to add value to its customers, covering needs in exchange for paying a price. If your idea does not respond to a real need, it does not work.

In this blog we have talked many times about the business idea, and how it can be valued . We always repeat that the essential thing is that you contribute an improvement , however small, over what already exists. It is not necessary to invent a product like the iPad to succeed, just improving a little what already exists may be enough, but you have to make sure there is a sufficient market for your project.

2- How much is the client willing to pay for my product or service?

This point is very important. In the first place because in many cases the client, although positively value the contribution of your concept is not willing to pay for it. On the other hand, if the client is willing to pay something, it is normal that he does not want to pay as much as you would like . On pricing policy, I refer you to the article we wrote a while ago about selling expensive or cheap .

3- How much does it cost me to produce?

Once you have a more concrete idea of ​​the potential market and the price you could put on your services and products, there is a very important aspect: How much does it cost to produce them? Obviously, if you create a company it is to make money, therefore it is essential that you estimate the variable costs and fixed costs of your project, to have a first idea of ​​profitability. If you see that it costs you much more than you could sell, in principle your idea has little future, but do not be discouraged, it is possible that focusing it otherwise may be profitable.

When you want to know how to start a company from scratch, you must first be clear about your priorities. Often, entrepreneurs sin of greatness, and want to start with a large and well-located place, several employees, new machinery, etc. Large-scale approaches make it very difficult for a project to be viable, because don't hesitate: the expenses will always be greater than what you could estimate and the income will be lower. It is better to start with humility and less expenses .

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